Linda makes you feel like you are her most important client.
- Lori MacDonald, MassagEd
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Online Marketing Resources
Newsletter Planning worksheet
Start by clearly defining what you want to accomplish and how you will do it. (.doc file)
Canadian anti-spam legislation (CASL) resource page - click here.
Your Goals Shape Your Content
The Outrageously Simple Formula for eNewsletter Success
Don't Dilute Your Message
Research to Develop your Content Strategy
9 Ways to Personalize Your Newsletter
Your Reader's Experience
How to Write the Introduction to Your First Newsletter
Tweets to promote your newsletter
Simple Content Management Tool
Embrace your content with this simple way to get your arms around it, and keep them firmly gripped. (.doc file)
Yearly Content Planner
Excel spreadsheet - can also be printed and filled out by hand.
Content Creation (Wrap-up #4)
links to all of our content creation blog posts
Original Content Makes YOU Unique
Content Strategies: Curating vs. Creating
It doesn't have to be about You
Quick & Easy Content Creation: The Newsjack Template
The purpose of this template is to help your readers stay up-to-date with news that affects them, such as breaking industry news or new regulations. (.pdf file)
Quick & Easy Content Creation: What I Learned Template
The purpose of this template is to help people learn something new... and the best way to learn it. (.pdf file)
Quick & Easy Content Creation: How to Start Template
The purpose of this template is to create an awesome resource for beginners on a particular topic. (.pdf file)
Quick & Easy Content Creation: The Checklist Template
The purpose of this particular template is to give people a useful tool to complete a task more efficiently. (.pdf file)
Event Marketing Planner
This makes it easy for you to plan the details of your event, plus share it with those who will help you promote. (.doc file)
Branding 101 workbook
Before you start any marketing, this is what you need to have a handle on. (.pdf file)
Brand Audit Checklist
It's a good idea to audit all of your marketing collateral at least yearly, checking for consistency. Print and use it to track your progress. (.pdf file)
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Ideas and tips for small business owners every 2-3 weeks.
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Copyright Daley Progress Inc. 2017 Updated: Apr-23-2017