Hi, I'm Linda Daley.
I started marketing as a way to avoid selling.
Learning to create websites and newsletters is way more fun than cold calling and sales meetings - at least to me.
My friends - other small business owners - started asking for my help with their websites and newsletters and online marketing projects. Then they started referring their clients and friends to me.
Perhaps I'm an accidental marketer but I'm hyper-focused on small business.
The mass of online marketing options is overwhelming to even the most technical mind. Having so many choices can cause brain freeze... like when you drink a slurpee too fast.
Small business owners are busy people with a range of wants and needs. We're a great fit if your marketing goals are about demonstrating your expertise and growing your reputation.
Along with Anita Kirkbride of Twirp Communications Inc., I'm also a founder, organizer and presenting sponsor for Social Media Day Halifax, Atlantic Canada's Premier Annual Social Media Marketing Conference.
Before starting Daley Progress in 2005, I worked for 25 years in logistics and operations in Halifax, Toronto and Regina. (LinkedIn has the details.) I moved back to Nova Scotia in 2002 to be close to family. After starting my own small business, I became actively involved with the local business community and organizations which support it. I'm a member of 100+ Women Halifax and the Centre for Women in Business. I teach several programs about small business marketing, and I manage email campaigns and websites for a couple of local charities.
You have important things to say. Who is your audience and how are you talking to them? Get a premium email marketing platform and customized campaign run for you.
Get it done.
You should do this and you should do that. Make a plan and work that plan... without doing all the work! Consult about new ideas, be held accountable for deadlines and get results.
Get your solution.
Your mind is made up and you already know exactly what online marketing services you're looking for. So now you might be wondering, "Does she do that?"
You have to sniff out joy. Keep your nose to the joy trail.
- Buffy Sainte-Marie -