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Small Business Marketing Resources

Quick & Easy Content Creation Workbook

No more blank screen with a deadline looming. 5 NEW templates added - 15 in total! Simply select a template and plug in your ideas to quickly create fresh original content.

Relax! Business Messaging Tips for a Tech-Free Vacation

In collaboration with The Phone Lady and Twirp Communications, here's an easy-to-read guide to vacation messaging - for phone, social media and email.

CREATING CONTENT

What Are Your Small Business Blogging Goals?
If your answer is "increase sales", you've got that part right. But you should also realize that there's no direct path from one to the other. Choose 2 specific goals to keep you focused.


Simple Content Management Tool
Embrace your content with this simple way to get your arms around it, and keep them firmly gripped. (.doc file)


Original Content Makes YOU Unique
Give your readers something they can’t get anywhere else!


It Doesn't Have to be About You
Giving value doesn’t have to be about what you can do for your target market.


Research to Develop your Content Strategy
Activities to do regularly to develop your content strategy and keep it current.

NEWSLETTERS

The Outrageously Simple Formula for eNewsletter Success
What’s in it for your audience? Who are your readers and what would be useful to them?


Content Strategies: Curating vs. Creating
Which strategy is right for you?


How to Start Building Your First Email List
If you're getting started, this post tells you how... and who.


9 Ways to Personalize Your Newsletter
How to make your newsletter more personal and distinct.


How to Write the Introduction to Your First Newsletter
This is where you set up expectations about the value you'll provide.


Twitter Posts for Promoting Your Newsletter
Excel spreadsheet

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  • How to Start Building Your First Email List March 29, 2020
    Like many things, list building seems pretty straight-forward... until you start. You may expect it to be tedious work of copy/pasting and spreadsheets and looking things up online. Yes, it likely involves some of that but I get asked a lot of questions about who and how.Who can you add to your business email list? If […]
  • Annoyed With All the COVID Emails? 3 Reasons to Communicate March 22, 2020
    We're all getting inundated with COVID emails - yes - but I'm glad the companies I do business with are paying attention and communicating their plans. I need to know that my web host and other service providers are taking action to be able to continue to operate. I am glad that local restaurants (Finbars, […]
  • What Are Your Small Business Blogging Goals? March 12, 2020
    If your answer to the title of this post is "increase sales", you've got that part right. But you should also realize that there's no direct path from one to the other. You don't start a blog and immediately make more sales - although I sincerely wish it were so.To help you stay focused on […]

Whatever you do or dream you can do – begin it. Boldness has genius and power and magic in it.

- Johann Wolfgang von Goethe -