Marketing Resources for Small Business

Small Business Marketing Resources

Shorten your learning curve.

Quick & Easy Content Creation Workbook

No more blank screen with a deadline looming! 10 writing templates in a 26-page workbook. Simply select a template and plug in your ideas to quickly create fresh original content.

Content for Consultants Workbook

This process will help any new business blogger but it's especially suitable for consultants, coaches, trainers, facilitators, teachers and similar service-based independent professionals.

CREATING CONTENT

Simple Content Management Tool
Embrace your content with this simple way to get your arms around it, and keep them firmly gripped. (.doc file)


Original Content Makes YOU Unique
Give your readers something they can’t get anywhere else!


Content Strategies: Curating vs. Creating
Which strategy is right for you?


It Doesn't Have to be About You
Giving value doesn’t have to be about what you can do for your target market.


Research to Develop your Content Strategy
Activities to do regularly to develop your content strategy and keep it current.

NEWSLETTERS

Your Goals Shape Your Content
Pick 2-3 goals to specifically focus on - then match your content to those goals.


The Outrageously Simple Formula for eNewsletter Success
What’s in it for your audience? Who are your readers and what would be useful to them?


9 Ways to Personalize Your Newsletter
How to make your newsletter more personal and distinct.


How to Write the Introduction to Your First Newsletter
This is where you set up expectations about the value you'll provide.


Twitter Posts for Promoting Your Newsletter
Excel spreadsheet

OTHER MARKETING

Event Marketing Planner
This makes it easy for you to plan the details of your event, plus share it with those who will help you promote. (fillable .pdf file)


Workbook - Branding 101
Before you start any marketing, this is what you need to have a handle on. (.pdf file)


Brand Audit Checklist
It's a good idea to audit all of your marketing collateral at least yearly, checking for consistency. Print and use it to track your progress. (.pdf file)

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  • 3 Reasons Why Businesses Should Be Podcasting August 14, 2018
    (guest post by Mike Tanner)To suggest that I’m a big fan of podcasts would be… a bit of an understatement.In addition to being the host of 3.5 podcasts (it’s a long story), I provide podcasting consulting, speak on podcasting panels and once had a dream that I was the host of a potato chip podcast […]
  • Please Don't Use Email For This August 10, 2018
    Have you ever sent an email you regretted as soon as you hit Send? There can't be many who haven't felt that in their gut at some time or other, including me.Facts are perfect for email communication; feelings are not. (Tweet This!)This is particularly important when it comes to our business communication. While I haven't […]
  • No Bricks Between Friends August 3, 2018
    Sometimes it's hard to give honest feedback, especially if it's negative. After all, the other person worked hard to create something and their feelings might be hurt. But the work is just not 'right', and may even be horribly wrong.What do you do? Be honest, and give good direction about what you don't like and […]