Resources

Small Business Marketing Resources

Shorten your learning curve

Quick & Easy Content Creation Workbook

No more blank screen with a deadline looming! 10 writing templates in a 26-page workbook. Simply select a template and plug in your ideas to quickly create fresh original content.

Relax! Business Messaging Tips for a Tech-Free Vacation

In collaboration with The Phone Lady and Twirp Communications, here's an easy-to-read guide to vacation messaging.

CREATING CONTENT

Simple Content Management Tool
Embrace your content with this simple way to get your arms around it, and keep them firmly gripped. (.doc file)


Original Content Makes YOU Unique
Give your readers something they can’t get anywhere else!


Content Strategies: Curating vs. Creating
Which strategy is right for you?


It Doesn't Have to be About You
Giving value doesn’t have to be about what you can do for your target market.


Research to Develop your Content Strategy
Activities to do regularly to develop your content strategy and keep it current.

NEWSLETTERS

Your Goals Shape Your Content
Pick 2-3 goals to specifically focus on - then match your content to those goals.


The Outrageously Simple Formula for eNewsletter Success
What’s in it for your audience? Who are your readers and what would be useful to them?


9 Ways to Personalize Your Newsletter
How to make your newsletter more personal and distinct.


How to Write the Introduction to Your First Newsletter
This is where you set up expectations about the value you'll provide.


Twitter Posts for Promoting Your Newsletter
Excel spreadsheet

OTHER MARKETING

Event Marketing Planner
This makes it easy for you to plan the details of your event, plus share it with those who will help you promote. (fillable .pdf file)


Workbook - Branding 101
Before you start any marketing, this is what you need to have a handle on. (.pdf file)


Brand Audit Checklist
It's a good idea to audit all of your marketing collateral at least yearly, checking for consistency. Print and use it to track your progress. (.pdf file)

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  • How to Make Smart Marketing Decisions September 18, 2019
    Small business owners can spend a lot of time and money on marketing initiatives. Sometimes we're successful and sometimes not so much.I think of marketing as an experiment because - really - there are no magic bullets. There are best practices, there is good and bad advice, there are lots of experts and gurus. But […]
  • Getting Back on Track August 30, 2019
    If you're feeling - like I am - that you need to get focused for the next quarter, perhaps my list of planned activities below will be helpful.Business development: Continuing to refresh and work a business plan is a top priority, but sometimes it can get lost in the daily grind. I have several activities […]
  • Old Marketing Tricks August 27, 2019
    "Yes, it's an old marketing trick to "accidentally" make a mistake in an email campaign so you can resend an email shortly thereafter to increase the number of times people see your message."This was the lead message in an email I received recently which included a correction to information which I had indeed received a […]

Whatever you do or dream you can do – begin it. Boldness has genius and power and magic in it.

- Johann Wolfgang von Goethe -