Resources

Small Business Marketing Resources

Shorten your learning curve

Quick & Easy Content Creation Workbook

No more blank screen with a deadline looming! 10 writing templates in a 26-page workbook. Simply select a template and plug in your ideas to quickly create fresh original content.

Relax! Business Messaging Tips for a Tech-Free Vacation

In collaboration with The Phone Lady and Twirp Communications, here's an easy-to-read guide to vacation messaging.

CREATING CONTENT

Simple Content Management Tool
Embrace your content with this simple way to get your arms around it, and keep them firmly gripped. (.doc file)


Original Content Makes YOU Unique
Give your readers something they can’t get anywhere else!


Content Strategies: Curating vs. Creating
Which strategy is right for you?


It Doesn't Have to be About You
Giving value doesn’t have to be about what you can do for your target market.


Research to Develop your Content Strategy
Activities to do regularly to develop your content strategy and keep it current.

NEWSLETTERS

Your Goals Shape Your Content
Pick 2-3 goals to specifically focus on - then match your content to those goals.


The Outrageously Simple Formula for eNewsletter Success
What’s in it for your audience? Who are your readers and what would be useful to them?


9 Ways to Personalize Your Newsletter
How to make your newsletter more personal and distinct.


How to Write the Introduction to Your First Newsletter
This is where you set up expectations about the value you'll provide.


Twitter Posts for Promoting Your Newsletter
Excel spreadsheet

OTHER MARKETING

Event Marketing Planner
This makes it easy for you to plan the details of your event, plus share it with those who will help you promote. (fillable .pdf file)


Workbook - Branding 101
Before you start any marketing, this is what you need to have a handle on. (.pdf file)


Brand Audit Checklist
It's a good idea to audit all of your marketing collateral at least yearly, checking for consistency. Print and use it to track your progress. (.pdf file)

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  • How Outlining Gets You Unstuck August 17, 2019
    This post was written by Liam Friesen, who has recently joined Daley Progress in a part-time support role. (How lucky am I to have a journalism student helping me out?)Telling yourself that you want to start writing an article is simple. The hard part comes when you actually begin.This is an issue that plagues those […]
  • Being Sneaky About Email August 9, 2019
    When I see the words "try this" along with the words "your email subscribers" in a headline, I get a little antsy. The email I received today included "sneaky-favorite email sequences" in the body text.Here's the thing, if you're delivering value to your readers on a regular basis, you don't need to do anything sneaky. […]
  • What Are You NOT? July 30, 2019
    Every small business owner struggles with their messaging from time to time and this is especially true when developing content for a new or refreshed website.I - and you - can sit and make a long list of words and phrases that describe the way we work with customers. That's a good idea, of course.Here's […]

Whatever you do or dream you can do – begin it. Boldness has genius and power and magic in it.

- Johann Wolfgang von Goethe -