Shorten your learning curve

Small Business Marketing Resources

Quick & Easy Content Creation Workbook

No more blank screen with a deadline looming. 5 NEW templates added - 15 in total! Simply select a template and plug in your ideas to quickly create fresh original content.

Relax! Business Messaging Tips for a Tech-Free Vacation

In collaboration with The Phone Lady and Twirp Communications, here's an easy-to-read guide to vacation messaging - for phone, social media and email.

CREATING CONTENT

What Are Your Small Business Blogging Goals?
If your answer is "increase sales", you've got that part right. But you should also realize that there's no direct path from one to the other. Choose 2 specific goals to keep you focused.


Content Strategies: Curating vs. Creating
Which strategy is right for you?


Simple Content Management Tool
Embrace your content with this simple way to get your arms around it, and keep them firmly gripped. (.doc file)


Original Content Makes YOU Unique
Give your readers something they can’t get anywhere else!


It Doesn't Have to be About You
Giving value doesn’t have to be about what you can do for your target market.


Research to Develop your Content Strategy
Activities to do regularly to develop your content strategy and keep it current.

NEWSLETTERS

The Outrageously Simple Formula for eNewsletter Success
What’s in it for your audience? Who are your readers and what would be useful to them?


How to Start Building Your First Email List
If you're getting started, this post tells you how... and who.


Canadian AntiSpam Legislation (CASL)
This link goes to the Canadian Chamber of Commerce and provides a great overview of the requirements. If you are a business selling to other businesses, there are exemptions you can take advantage of.


9 Ways to Personalize Your Newsletter
How to make your newsletter more personal and distinct.


How to Write the Introduction to Your First Newsletter
This is where you set up expectations about the value you'll provide.


Newsletter Audit Checklist (.pdf)
Whether you've been doing an email newsletter for a while or are just getting started, there are always ways to improve.


Twitter Posts for Promoting Your Newsletter
Excel spreadsheet

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  • That was a Great Conversation But... July 2, 2020
    Imagine you've just gotten off the phone from a lively conversation with a prospect that lasted an hour. Your purpose in having the call was to build a new business relationship or build on an established one. You both discovered you have much in common and had lots to talk about. What was expected to […]
  • What First, How Second June 27, 2020
    Buying or subscribing to a software application is never the solution to a problem. But it can certainly be part of the solution... or not.It's all about the process. An app can help streamline a process. Likewise, it can overcomplicate a process. It's all in the way you use it.Finding the right app or apps […]
  • How Planning for Failure Can Help Ensure You Don't Fail June 14, 2020
    We all want things we're working on to be successful. Nobody ever plans to fail... but wait, planning for failure can be a useful exercise.The term 'premortem' comes to us from the field of project management. According to the Harvard Business Review:"A premortem is the hypothetical opposite of a postmortem. A postmortem in a medical […]

Content builds relationships. Relationships are built on trust. Trust drives revenue.

- Andrew Davis -