Resources

Small Business Marketing Resources

Shorten your learning curve

Quick & Easy Content Creation Workbook

No more blank screen with a deadline looming! 10 writing templates in a 26-page workbook. Simply select a template and plug in your ideas to quickly create fresh original content.

Relax! Business Messaging Tips for a Tech-Free Vacation

In collaboration with The Phone Lady and Twirp Communications, here's an easy-to-read guide to vacation messaging.

CREATING CONTENT

Simple Content Management Tool
Embrace your content with this simple way to get your arms around it, and keep them firmly gripped. (.doc file)


Original Content Makes YOU Unique
Give your readers something they can’t get anywhere else!


Content Strategies: Curating vs. Creating
Which strategy is right for you?


It Doesn't Have to be About You
Giving value doesn’t have to be about what you can do for your target market.


Research to Develop your Content Strategy
Activities to do regularly to develop your content strategy and keep it current.

NEWSLETTERS

Your Goals Shape Your Content
Pick 2-3 goals to specifically focus on - then match your content to those goals.


The Outrageously Simple Formula for eNewsletter Success
What’s in it for your audience? Who are your readers and what would be useful to them?


9 Ways to Personalize Your Newsletter
How to make your newsletter more personal and distinct.


How to Write the Introduction to Your First Newsletter
This is where you set up expectations about the value you'll provide.


Twitter Posts for Promoting Your Newsletter
Excel spreadsheet

OTHER MARKETING

Event Marketing Planner
This makes it easy for you to plan the details of your event, plus share it with those who will help you promote. (fillable .pdf file)


Workbook - Branding 101
Before you start any marketing, this is what you need to have a handle on. (.pdf file)


Brand Audit Checklist
It's a good idea to audit all of your marketing collateral at least yearly, checking for consistency. Print and use it to track your progress. (.pdf file)

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  • Content Template - Share a Concept July 18, 2019
    You just had an a-ha moment – by thinking, researching, reading, discussing, learning, teaching, experimenting, or problem-solving. And now you’re anxious to share that new insight with your readers who will also benefit from it.Not sure how to organize your ideas and get writing? Download this content template to get going - and done - […]
  • Using Lists to Embrace Change July 13, 2019
    Many small business owners didn't start their careers as small business owners. And the road each of us took to get here is quite different. But one thing is fairly common - we're finding ways to earn a living doing work we love. Often that means evolving and growing and changing.My 'one word' for 2019 […]
  • What Would Your Hero Do? July 7, 2019
    Survivor fans might remember WWMD - "What would Monica do?" - from Season 34 Game Changers. Brad Culpepper often reflected on what his wife Monica would do in a given situation. He considered Monica his hero as she had made it to the final tribal council on an earlier season. This introspection seemed to work […]

Whatever you do or dream you can do – begin it. Boldness has genius and power and magic in it.

- Johann Wolfgang von Goethe -