Resources

Small Business Marketing Resources

Shorten your learning curve.

Quick & Easy Content Creation Workbook

No more blank screen with a deadline looming! 10 writing templates in a 26-page workbook. Simply select a template and plug in your ideas to quickly create fresh original content.

CREATING CONTENT

Simple Content Management Tool
Embrace your content with this simple way to get your arms around it, and keep them firmly gripped. (.doc file)


Original Content Makes YOU Unique
Give your readers something they can’t get anywhere else!


Content Strategies: Curating vs. Creating
Which strategy is right for you?


It Doesn't Have to be About You
Giving value doesn’t have to be about what you can do for your target market.


Research to Develop your Content Strategy
Activities to do regularly to develop your content strategy and keep it current.

NEWSLETTERS

Your Goals Shape Your Content
Pick 2-3 goals to specifically focus on - then match your content to those goals.


The Outrageously Simple Formula for eNewsletter Success
What’s in it for your audience? Who are your readers and what would be useful to them?


9 Ways to Personalize Your Newsletter
How to make your newsletter more personal and distinct.


How to Write the Introduction to Your First Newsletter
This is where you set up expectations about the value you'll provide.


Twitter Posts for Promoting Your Newsletter
Excel spreadsheet

OTHER MARKETING

Event Marketing Planner
This makes it easy for you to plan the details of your event, plus share it with those who will help you promote. (fillable .pdf file)


Workbook - Branding 101
Before you start any marketing, this is what you need to have a handle on. (.pdf file)


Brand Audit Checklist
It's a good idea to audit all of your marketing collateral at least yearly, checking for consistency. Print and use it to track your progress. (.pdf file)

Can't find what you're looking for? There are 500+ articles on Work Better, Not Harder.

RSS NEW on Work Better, Not Harder

  • How Giving Options Reduces Unsubscribes February 16, 2019
    After sending out clients' newsletters, I'm often asked by them why someone would have unsubscribed. The worry seems to be that something in that particular issue made them disconnect. This is rarely the case.I can't tell you all the reasons people unsubscribe but I can tell you that it is always about them. Lives change, […]
  • Quality Control for Your Content February 9, 2019
    You've just finished an insightful new article for your blog. You're anxious to publish it and find out what your readers think.Depending on the topic and type of article you've written, it might make sense to do a little research before publishing.Researching after writing might seem backward but it has helped me many times. Here […]
  • Simple Content Planner in Trello January 27, 2019
    A few months ago I found a new best friend when I started working with a client who uses Trello. While the client is indeed a friend, the free Trello app is what I'm talking about here.Trello is visual like a bulletin board and, the more things I use it for, the more organized and […]

Whatever you do or dream you can do – begin it. Boldness has genius and power and magic in it.

- Johann Wolfgang von Goethe -