Resources

Small Business Marketing Resources

Shorten your learning curve.

Quick & Easy Content Creation Workbook

No more blank screen with a deadline looming! 10 writing templates in a 26-page workbook. Simply select a template and plug in your ideas to quickly create fresh original content.

CREATING CONTENT

Simple Content Management Tool
Embrace your content with this simple way to get your arms around it, and keep them firmly gripped. (.doc file)


Original Content Makes YOU Unique
Give your readers something they can’t get anywhere else!


Content Strategies: Curating vs. Creating
Which strategy is right for you?


It Doesn't Have to be About You
Giving value doesn’t have to be about what you can do for your target market.


Research to Develop your Content Strategy
Activities to do regularly to develop your content strategy and keep it current.

NEWSLETTERS

Your Goals Shape Your Content
Pick 2-3 goals to specifically focus on - then match your content to those goals.


The Outrageously Simple Formula for eNewsletter Success
What’s in it for your audience? Who are your readers and what would be useful to them?


9 Ways to Personalize Your Newsletter
How to make your newsletter more personal and distinct.


How to Write the Introduction to Your First Newsletter
This is where you set up expectations about the value you'll provide.


Twitter Posts for Promoting Your Newsletter
Excel spreadsheet

OTHER MARKETING

Event Marketing Planner
This makes it easy for you to plan the details of your event, plus share it with those who will help you promote. (fillable .pdf file)


Workbook - Branding 101
Before you start any marketing, this is what you need to have a handle on. (.pdf file)


Brand Audit Checklist
It's a good idea to audit all of your marketing collateral at least yearly, checking for consistency. Print and use it to track your progress. (.pdf file)

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  • Advertising vs Content Marketing January 17, 2019
    I don't often use terms like 'lead magnet' and 'sales funnel' on this blog. Not because they aren't good things to have - of course, they are - but because there are lots of others writing about those topics. Here I'd rather discuss ideas for those and other tools we use to attract customers.Content marketing […]
  • Pantone Colour of the Year for 2019 January 4, 2019
    When I received Pantone's email announcement of their Colour of the Year for 2019, I didn't rush to blog about it as I usually would. Mostly I thought, "Huh?" And ever since, I've been wondering if I'll have the opportunity to use it in any of the digital marketing I do.Don't get me wrong, I love Pantone […]
  • One Word for 2019 December 27, 2018
    Reflecting back on this past year, the first thing I realized is that I didn't define a 'One Word' for 2018. That's because, as 2017 was rolling over to 2018, I was busy building a website and working hard with colleagues to launch Social Media Day Halifax 2018. The word I feel like I used […]

Whatever you do or dream you can do – begin it. Boldness has genius and power and magic in it.

- Johann Wolfgang von Goethe -