Resources

Small Business Marketing Resources

Shorten your learning curve

Quick & Easy Content Creation Workbook

No more blank screen with a deadline looming! 10 writing templates in a 26-page workbook. Simply select a template and plug in your ideas to quickly create fresh original content.

CREATING CONTENT

Simple Content Management Tool
Embrace your content with this simple way to get your arms around it, and keep them firmly gripped. (.doc file)


Original Content Makes YOU Unique
Give your readers something they can’t get anywhere else!


Content Strategies: Curating vs. Creating
Which strategy is right for you?


It Doesn't Have to be About You
Giving value doesn’t have to be about what you can do for your target market.


Research to Develop your Content Strategy
Activities to do regularly to develop your content strategy and keep it current.

NEWSLETTERS

Your Goals Shape Your Content
Pick 2-3 goals to specifically focus on - then match your content to those goals.


The Outrageously Simple Formula for eNewsletter Success
What’s in it for your audience? Who are your readers and what would be useful to them?


9 Ways to Personalize Your Newsletter
How to make your newsletter more personal and distinct.


How to Write the Introduction to Your First Newsletter
This is where you set up expectations about the value you'll provide.


Twitter Posts for Promoting Your Newsletter
Excel spreadsheet

OTHER MARKETING

Event Marketing Planner
This makes it easy for you to plan the details of your event, plus share it with those who will help you promote. (fillable .pdf file)


Workbook - Branding 101
Before you start any marketing, this is what you need to have a handle on. (.pdf file)


Brand Audit Checklist
It's a good idea to audit all of your marketing collateral at least yearly, checking for consistency. Print and use it to track your progress. (.pdf file)

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  • Proofing Checklist for Error-free Newsletters April 15, 2019
    Having prepared and sent over a thousand different newsletters, this is what I know to be true: mistakes happen. There are so many opportunities for error that I still cringe inwardly when I click 'publish'.This checklist gives you an easy way to remember all of the things to check before you click 'publish': Proofing Checklist for […]
  • "Why Didn't I Start an Email List Sooner?" April 11, 2019
    If you're a small business owner without an email list, at some point your future self is going to think, "Why didn't I start an email list sooner?"It takes years to build an engaged email audience. If you're successful (and of course, you want to be), at some point you'll have something exciting to tell […]
  • 23 Things to Put in Your Small Business Newsletter April 6, 2019
    All the experts know that email is still king. If you're starting an enewsletter for your small business, figuring out what content you want to put in it might be one of your first challenges. Here's a quick rundown of a variety of different content sections you might include... but don't use them all at once!Articles by […]

Whatever you do or dream you can do – begin it. Boldness has genius and power and magic in it.

- Johann Wolfgang von Goethe -