Shorten your learning curve

Small Business Marketing Resources

Quick & Easy Content Creation Workbook

No more blank screen with a deadline looming. 5 NEW templates added - 15 in total! Simply select a template and plug in your ideas to quickly create fresh original content.

Relax! Business Messaging Tips for a Tech-Free Vacation

In collaboration with The Phone Lady and Twirp Communications, here's an easy-to-read guide to vacation messaging - for phone, social media and email.

CREATING CONTENT

What Are Your Small Business Blogging Goals?
If your answer is "increase sales", you've got that part right. But you should also realize that there's no direct path from one to the other. Choose 2 specific goals to keep you focused.


Content Strategies: Curating vs. Creating
Which strategy is right for you?


Simple Content Management Tool
Embrace your content with this simple way to get your arms around it, and keep them firmly gripped. (.doc file)


Original Content Makes YOU Unique
Give your readers something they can’t get anywhere else!


It Doesn't Have to be About You
Giving value doesn’t have to be about what you can do for your target market.


Research to Develop your Content Strategy
Activities to do regularly to develop your content strategy and keep it current.

NEWSLETTERS

The Outrageously Simple Formula for eNewsletter Success
What’s in it for your audience? Who are your readers and what would be useful to them?


How to Start Building Your First Email List
If you're getting started, this post tells you how... and who.


Canadian AntiSpam Legislation (CASL)
This link goes to the Canadian Chamber of Commerce and provides a great overview of the requirements. If you are a business selling to other businesses, there are exemptions you can take advantage of.


9 Ways to Personalize Your Newsletter
How to make your newsletter more personal and distinct.


How to Write the Introduction to Your First Newsletter
This is where you set up expectations about the value you'll provide.


Newsletter Audit Checklist (.pdf)
Whether you've been doing an email newsletter for a while or are just getting started, there are always ways to improve.


23 Things to Put in Your Small Business Newsletter
A quick rundown of a variety of different content sections you might include in your newsletter... but don't use them all at once!

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  • The Truth About Magic Bullets September 28, 2020
    There are no 3-easy-steps to becoming a millionaire. If magic bullets and passive income really existed, we'd ALL be sitting around enjoying the view from our yachts.Cambridge Dictionary defines a 'magic bullet' as "a quick and simple solution to a difficult problem". None of the major dictionaries offer a definition for 'passive income'.These are marketing […]
  • Sudden Appearances and Why They May Not Work September 15, 2020
    Have you noticed a sudden flurry of emails recently? Here are a few examples I've received:The nail technician who I haven't heard from since before the pandemic suddenly shows up telling me she's open for appointments. But not a word earlier about the interruption of service.The leadership consultant who I also haven't heard from since […]
  • Basic Set-up for a Lead Magnet August 5, 2020
    Recently several small business owners have asked me about how to set up a lead magnet to encourage more subscriptions to their newsletter. Here are instructions for you DIYers.First, prepare your lead magnet - the thing that you're giving away. It should be something of value to your target market.Next, you'll prepare two pages on […]

Content builds relationships. Relationships are built on trust. Trust drives revenue.

- Andrew Davis -