Resources

Small Business Marketing Resources

Shorten your learning curve.

Quick & Easy Content Creation Workbook

No more blank screen with a deadline looming! 10 writing templates in a 26-page workbook. Simply select a template and plug in your ideas to quickly create fresh original content.

Content for Consultants Blogging Workbook

This process will help any new business blogger but it's especially suitable for consultants, coaches, trainers, facilitators, teachers and similar service-based independent professionals.

CREATING CONTENT

Simple Content Management Tool
Embrace your content with this simple way to get your arms around it, and keep them firmly gripped. (.doc file)


Original Content Makes YOU Unique
Give your readers something they can’t get anywhere else!


Content Strategies: Curating vs. Creating
Which strategy is right for you?


It Doesn't Have to be About You
Giving value doesn’t have to be about what you can do for your target market.


Research to Develop your Content Strategy
Activities to do regularly to develop your content strategy and keep it current.

NEWSLETTERS

Your Goals Shape Your Content
Pick 2-3 goals to specifically focus on - then match your content to those goals.


The Outrageously Simple Formula for eNewsletter Success
What’s in it for your audience? Who are your readers and what would be useful to them?


9 Ways to Personalize Your Newsletter
How to make your newsletter more personal and distinct.


How to Write the Introduction to Your First Newsletter
This is where you set up expectations about the value you'll provide.


Twitter Posts for Promoting Your Newsletter
Excel spreadsheet

OTHER MARKETING

Event Marketing Planner
This makes it easy for you to plan the details of your event, plus share it with those who will help you promote. (fillable .pdf file)


Workbook - Branding 101
Before you start any marketing, this is what you need to have a handle on. (.pdf file)


Brand Audit Checklist
It's a good idea to audit all of your marketing collateral at least yearly, checking for consistency. Print and use it to track your progress. (.pdf file)

Can't find what you're looking for? There are 500+ articles on Work Better, Not Harder.

RSS NEW on Work Better, Not Harder

  • I Want to Start Blogging: Now What? October 11, 2018
    Think of it like learning to drive a car. You’ll need to learn how to drive and you’ll need a car to drive. Which comes first?Some of the learning… the theory part. You can learn about both driving a car and blogging easily enough online. That theory might consist of strategic information, tactics and instructions.Now, […]
  • Who's the Master of Your Domain? October 7, 2018
    What if you woke up this morning to discover your domain name has... disappeared? Likely you would make this discovery because your website is down, or perhaps your email isn't working.Or what if you are contracting for a new website and have no idea how to wrangle your domain name for your new website designer?Recently a […]
  • 3 Questions That Need Answering: Lessons Learned From My Lunch and Learn October 4, 2018
    (Guest post by Mike Tanner)I recently (like, earlier today) had the pleasure of speaking to a room full of close to 50 people on a topic near and dear to my heart: podcasting. Now I’m not going to sit here and give you a recap of that talk. If you want the VERY basic details […]

Whatever you do or dream you can do – begin it. Boldness has genius and power and magic in it.

- Johann Wolfgang von Goethe -