Shorten your learning curve

Small Business Marketing Resources

Quick & Easy Content Creation Workbook

No more blank screen with a deadline looming. 5 NEW templates added - 15 in total! Simply select a template and plug in your ideas to quickly create fresh original content.

Relax! Business Messaging Tips for a Tech-Free Vacation

In collaboration with The Phone Lady and Twirp Communications, here's an easy-to-read guide to vacation messaging - for phone, social media and email.

CREATING CONTENT

What Are Your Small Business Blogging Goals?
If your answer is "increase sales", you've got that part right. But you should also realize that there's no direct path from one to the other. Choose 2 specific goals to keep you focused.


Content Strategies: Curating vs. Creating
Which strategy is right for you?


Simple Content Management Tool
Embrace your content with this simple way to get your arms around it, and keep them firmly gripped. (.doc file)


Original Content Makes YOU Unique
Give your readers something they can’t get anywhere else!


It Doesn't Have to be About You
Giving value doesn’t have to be about what you can do for your target market.


Research to Develop your Content Strategy
Activities to do regularly to develop your content strategy and keep it current.

NEWSLETTERS

The Outrageously Simple Formula for eNewsletter Success
What’s in it for your audience? Who are your readers and what would be useful to them?


How to Start Building Your First Email List
If you're getting started, this post tells you how... and who.


Canadian AntiSpam Legislation (CASL)
This link goes to the Canadian Chamber of Commerce and provides a great overview of the requirements. If you are a business selling to other businesses, there are exemptions you can take advantage of.


9 Ways to Personalize Your Newsletter
How to make your newsletter more personal and distinct.


How to Write the Introduction to Your First Newsletter
This is where you set up expectations about the value you'll provide.


Newsletter Audit Checklist (.pdf)
Whether you've been doing an email newsletter for a while or are just getting started, there are always ways to improve.


Twitter Posts for Promoting Your Newsletter
Excel spreadsheet

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  • Working Alone Doesn't Have To Be Lonely May 29, 2020
    Sometimes I take things for granted. For instance, while many have been adapting to working alone, I've been happy as a pig in sh*t. You might think this is because I've been working at home for 15 years, so I'm used to it. Sure, that's part of it. But... I don't always work alone even […]
  • Should You Be Concerned with SEO? May 17, 2020
    Search engine optimization (SEO) has been low on my own priority list throughout the 15 years I've been marketing my own services. Yes, I freely admit I've been mostly ignoring it while doing just the basics.This may seem like a blatant disregard for something that's portrayed more and more frequently as essential. It's actually been […]
  • Find Gems in Your Sent Mail May 12, 2020
    Perhaps you're wondering, "What the heck am I going to write about this week?" Look no further than your Sent mailbox.Over the past month or so, I've answered a lot of questions by email. I bet you have, too. Have you considered that, if one person has a question, many others likely have that same […]

Content builds relationships. Relationships are built on trust. Trust drives revenue.

- Andrew Davis -