Marketing Resources for Small Business

Small Business Marketing Resources

Shorten your learning curve.

Quick & Easy Content Creation Workbook

No more blank screen with a deadline looming! 10 writing templates in a 26-page workbook. Simply select a template and plug in your ideas to quickly create fresh original content.

Content for Consultants Workbook

This process will help any new business blogger but it's especially suitable for consultants, coaches, trainers, facilitators, teachers and similar service-based independent professionals.

CREATING CONTENT

Simple Content Management Tool
Embrace your content with this simple way to get your arms around it, and keep them firmly gripped. (.doc file)


Original Content Makes YOU Unique
Give your readers something they can’t get anywhere else!


Content Strategies: Curating vs. Creating
Which strategy is right for you?


It Doesn't Have to be About You
Giving value doesn’t have to be about what you can do for your target market.


Research to Develop your Content Strategy
Activities to do regularly to develop your content strategy and keep it current.


Content Creation (Wrap-up)
Includes links to all of our content creation blog posts.

NEWSLETTERS

Your Goals Shape Your Content
Pick 2-3 goals to specifically focus on - then match your content to those goals.


The Outrageously Simple Formula for eNewsletter Success
What’s in it for your audience? Who are your readers and what would be useful to them?


9 Ways to Personalize Your Newsletter
How to make your newsletter more personal and distinct.


Your Reader's Experience
Put yourself in your potential subscriber’s shoes.


How to Write the Introduction to Your First Newsletter
This is where you set up expectations about the value you'll provide.


Twitter Posts for Promoting Your Newsletter
Excel spreadsheet

OTHER MARKETING

Event Marketing Planner
This makes it easy for you to plan the details of your event, plus share it with those who will help you promote. (fillable .pdf file)


Workbook - Branding 101
Before you start any marketing, this is what you need to have a handle on. (.pdf file)


Brand Audit Checklist
It's a good idea to audit all of your marketing collateral at least yearly, checking for consistency. Print and use it to track your progress. (.pdf file)

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  • The Wrong Way to Introduce Your First Newsletter May 19, 2018
    You wouldn't hug a complete stranger. So, if the red-head in the photo approached you on the street, you'd likely back away and think WTF. Even if he wants a date, that's a pretty lame approach.We don't have much room for needy strangers in our small business lives. It's enough work to keep up with […]
  • Finding a New Angle for Your Best Information May 15, 2018
    Stuck, uninspired, unmotivated, feeling stale - anyone who blogs regularly is going to experience those things from time to time. Especially when we're busy, it's hard to take time to get inspired.Sometimes I don't need inspiration so much as a new angle - a different perspective or approach to information, advice and ideas I've already […]
  • I Haven't Been Walking My Marketing Talk May 11, 2018
    If you've been in a classroom with me or even chatted over coffee, you'll have heard me say something like, "You just have to start somewhere and then it'll be easier to keep going and trying new things." Of course, I'd be talking about some aspect of online marketing - likely newsletters, blogging or social […]